Adik Media USA
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Facebook & Instagram Ads

Facebook & Instagram ads that book customers — not vanity impressions

Meta is where your future customers spend hours every day. We run the ads, manage the creative, and optimize spend across Facebook, Instagram, and beyond — TikTok, YouTube, LinkedIn when it fits your audience. Tracked revenue. Real attribution. No "we got 47 likes" reports.

700+ businesses served · Since 2013 · iOS-attribution-ready

12+
years building local marketing systems
700+
service businesses served
$8M+
in tracked client revenue
4.9★
average client rating

Google captures intent. Meta builds the pipeline.

Google finds the people searching for you today. Meta finds the people who'll need you in 30 days. Skip one and you cut your funnel in half. We run paid social for the same reason restaurants put up signs AND get on UberEats — different channels, different stages of the buyer journey, both essential.

  • Reaches customers in your service area BEFORE they're actively shopping
  • Builds brand recognition that makes Google Ads more effective
  • Retargets website visitors and warm leads who didn't book the first time
  • Lookalike audiences scale your best customers automatically
Hands holding a phone showing Instagram social media feed

Real iOS attribution — not best-guess Meta dashboards

Apple's iOS 14 update broke Meta's attribution. Most agencies are still reporting from broken dashboards and don't know it. We install Conversions API (CAPI), enhanced match parameters, and server-side tracking so every booked customer maps back to the ad that generated them — on iOS, Android, or desktop. The numbers you see in your CRM are the numbers we report.

  • Meta Pixel + Conversions API (CAPI) for accurate cross-device tracking
  • Enhanced match parameters for iOS users (hashed email/phone/IP)
  • Server-side event tracking — bypasses iOS 14 blocking
  • UTM parameters synced to your CRM for full attribution

Creative that doesn't look like an ad

The best-performing creative for service businesses isn't polished — it's authentic. Job-site photos, before/after shots, real customer testimonials, owner-led videos. We produce creative from YOUR assets (or coach you on what to shoot with your phone), then A/B test variations every 7 days. The winners scale. The losers get killed fast.

  • Creative production from your job-site / treatment-room / showroom photos
  • Owner-led short-form video templates (script + shooting checklist)
  • A/B testing every 7 days — winners scale, losers cut within 14 days
  • Industry-tested ad copy formulas (PAS, AIDA, problem-aware, solution-aware)

How we build and run this for you

01

Set up

Business Manager, Meta Pixel, Conversions API, custom audiences, lookalikes, attribution windows. We rebuild your account from the foundation so the data is clean from week one.

02

Plan

A 90-day content + ad calendar tied to your seasonal offers, peak booking windows, and existing customer journey. You approve the plan before we spend a dollar.

03

Test weekly

A/B test creative every 7 days. Scale winning ads, kill losers fast. Move budget toward the audiences and offers actually generating booked customers — not the ones with high engagement.

What you get

  • Facebook + Instagram ad management (lead-gen, retargeting, brand awareness)
  • Monthly creative production from your job-site / business photos
  • Page management + DM and review responses (optional add-on)
  • Ad spend optimization (we manage your budget like it's ours)
  • Meta Pixel + Conversions API + server-side tracking
  • iOS-aware attribution and cross-device tracking
  • Monthly report tied to revenue — not "reach" or "engagement"

Best for

Service businesses with strong photos and customer stories — but a sleepy social presence.

If you have real job-site photos, real customer transformations, real owner personality — but your Facebook page is a graveyard — this pillar wakes it up. Works for plumbers, dentists, electricians, med spas, contractors, gym owners, healthcare clinics, home services, pest control. If you serve a local market and your customers use Facebook or Instagram, this pillar puts you in front of them.

Common questions

Yes — and they spend more time there than younger demographics. Facebook's largest active age group in the US is 35–54 (and Instagram's now 25–54). For most local service businesses, your highest-value customers are MORE likely to be on Facebook than on TikTok. We target based on YOUR customer profile, not assumptions.

Boosting posts is the Meta equivalent of throwing money out the window. Real Meta ads require Business Manager setup, custom audiences, conversion campaigns (not engagement campaigns), iOS-aware tracking, and proper bidding strategy. You can't access most of these from the "Boost" button. Boosting optimizes for likes. We optimize for booked customers.

Combine with these services

Stack these to compound your results. Each service makes the others more effective.

Website Design

Conversion-focused websites built mobile-first, wired into your CRM from day one.

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Google Ads & SEO

Show up first when customers search for your service in your area.

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AI Receptionist

Voice AI and website chat answer, qualify, and book — 24/7.

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CRM & Follow-Up Automation

Every lead in one inbox with SMS + email sequences that follow up automatically.

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Reputation Management

More 5-star reviews on autopilot. Win the trust click before your competitor does.

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Ready to add this to your stack?

Book a free 30-minute audit. We'll show you exactly how this service fits your business — even if you never hire us.

Book Your Free Growth AuditSee pricing