Google Ads & SEO

Show up first when local buyers search for what you do

80% of local service buyers click one of the top three Google results. The other 20% don't scroll. We get you in the top three — through Google Ads, Local Service Ads, local SEO, and a fully optimized Google Business Profile.

700+ businesses served · Since 2013 · Tracked revenue, not vanity metrics

12+
years building local marketing systems
700+
service businesses served
$8M+
in tracked client revenue
4.9★
average client rating

Three ways to win the Google result page

Local search isn't one game — it's three. Local Service Ads sit at the very top with the green checkmark. Google Ads sit just below. The Map Pack shows the top 3 business listings. Then organic results. We compete in all four — and win you traffic on the channels that map to revenue.

  • Local Service Ads (LSAs) — Google-guaranteed badge, pay-per-lead pricing
  • Google Ads — pay-per-click bid management, weekly optimization
  • Map Pack — Google Business Profile optimization for the top 3 local listings
  • Organic SEO — long-term ranking on city/service-page combinations
Person searching for a local service on their phone

Every dollar mapped to booked customers

Most agencies show you click counts and impression numbers. We show you cost-per-booked-customer. Every Google Ads click, every LSA lead, every Map Pack call — tracked back to your CRM so you know exactly which campaign generated which paying customer. No "we got you 47 clicks" reports.

  • Conversion tracking from every Google channel into your CRM
  • Cost-per-booked-customer (not cost-per-click) reported monthly
  • Weekly bid + keyword optimization based on actual revenue data
  • Call tracking — every phone call from Google attributed to its source

Why local SEO compounds (and Ads don't)

Google Ads is rent. The day you stop paying, the traffic stops. Local SEO is ownership. Done right, it compounds every month — and once you're ranked, you stay ranked while competitors burn ad budget to keep up. We run both, but our long-term play is always to shift you from rented traffic to owned traffic.

  • Citations, NAP consistency, and local directory listings
  • Service-area pages and city + service keyword targeting
  • Local backlinks from chambers, suppliers, and community sites
  • Reviews integrated into SEO strategy (reviews are a ranking factor)

How we build and run this for you

01

Audit

We pull your current rankings, Google Business Profile completeness, ad account health, conversion tracking, and competitor positioning. You get a full diagnostic before any spend — even if you never hire us.

02

Track

Every dollar maps to a booked customer. We set up call tracking, form tracking, and revenue attribution before launching campaigns. No more "47 clicks but no customers" mystery.

03

Optimize weekly

Bids, keywords, landing pages, ad copy — adjusted every week based on real revenue data. We don't "set and forget." If your CPL goes up, we know within 7 days.

What you get

  • Google Business Profile fully optimized (categories, services, posts, photos, Q&A, weekly updates)
  • Local Service Ads (LSAs) setup where eligible — Google-guaranteed badge included
  • Google Ads management with weekly bid + keyword tuning
  • Local SEO: citations, schema markup, location landing pages, local backlinks
  • Call tracking + form tracking + revenue attribution
  • Monthly report tied to revenue (not impressions or clicks)
  • Competitor position monitoring

Best for

Service businesses who already know there's demand in their market.

Your competitors are getting the calls. We make sure you do too. Works for any local service business — plumbers competing for "emergency plumber Tampa," dentists for "dentist near me," roofers for "roof repair after storm," med spas for "Botox [city]," lawyers for "personal injury attorney [city]." If your customers Google what you sell, this pillar finds them.

Common questions

Google Ads typically produce leads in week 1–2 — paid traffic flips on immediately. Local SEO takes 60–90 days to start moving rankings, but the gains stick. We usually run both: Ads for short-term cash flow, SEO for long-term cost-per-customer reduction.

Depends on your industry and market. Emergency-services businesses (plumbing, HVAC, electrical) often see profitability at $1,500–$3,000/month in ad spend. Healthcare and high-ticket services (med spas, lawyers) may need $3,000–$8,000/month to compete in metro markets. We tell you what your specific market and CPL looks like during the free Growth Audit.

Ready to add this to your stack?

Book a free 30-minute audit. We'll show you exactly how this service fits your business — even if you never hire us.